The importance of a good logo
We see a number of Logos in day to day life. We find them on hoardings, TV advertisements and also on websites. A logo, be it for a company or even a personal blog, can have a significant (good as well as bad) impact on any business. Some people tend to develop their logo on their own; usually with plain text, without any professional help when they start a new enterprise or a firm or a venture. And there are people who don’t bother to have a logo. In both conditions, they risk leading their business towards a negative climate.
Why am I putting emphasising so strongly on having a well designed professional logo? Here’s why.
1. TRUST DOES MATTER
As a business owner, you have to gain trust in the market and from prospective customers. A bad logo can instantly make your business look unstable. This instability & lack of trust will make people hesitate to buy your product/service. A Logo that makes you stand out gives your business a feel of an established brand, and people sure do like branded items.
2. IT MUST NOT LOOK LIKE A SMALL STEP
Have you noticed that big rather smart businesses never operate their business without a professionally designed and unique logo? When you think of logos you immediately think of logos like the half eaten apple and a four coloured window. What does this say?
If you do not use a unique, original and professional logo that reflects your company, or if you use a template or pre-made graphic as your logo, people will look at your business as a starter
or a newcomer; someone who might not know what they’re doing. And needless to say, in business, customer psychology plays a solid part.
3. BUSINESS RUNS ON PERCEPTIONS
There’s a very old proverb that goes – “Your first impression lasts too long”. People go with perception. Without a professionally developed logo, the message received at your customer’s end is that you’re not focused enough on the business or you’re not sure you want to do this with dedication. It basically makes your business look like it’s a trial business. A Creatively designed logo can express a lot ranging from ‘What is your target’ to “Whom you are targeting?”
4. YOUR BUSINESS MUST LOOK POLISHED
‘Look and feel’ has a tremendous impact. Your business has to look professional. A Logo provides you with an opportunity to show your business approach.
So Go ahead and get a creative, unique, professionally designed logo for your venture. Best of luck!